Product videos tell a more complete product story; thus, customers know what to expect when a product is delivered to their door. A customer’s purchase that is ‘as expected’ makes a happy customer. These customers will build their trust with you, because your products are exactly what they expected when they saw them on your website, and they’ll buy from you again. Strengthening your brand loyalty will lead to a dedicated customer base.
Online shoppers have 3 main concerns, according to a 2017 study from the audit firm KPMG.
- 56% of customers want to see or feel the product before purchasing.
- 55% want to try on the item.
- 41% say the product might look different in real life than in the online images.