Promotional Video Production

We are a Promotional Video production company with offices in Derby, London and Manchester. We create content for brands of all sizes across the UK.

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We create engaging Promotional Videos

We are specialised in producing promotional videos, which can introduce a new product, a service, a company or a team and as a result, be more engaging.

Thanks to having worked with a number of brands across the UK, we have the experience to create quality promotional videos. With them, our clients can introduce new products, services, a company or a team in a more engaging way.

Our clients can choose from different filming styles, from presenters and voice overs to animation with music. All the videos are made available for key website landing pages and blogs. Moreover, we make them available for social media channels, namely Facebook, Instagram, Twitter and LinkedIn.

Our promotional video examples

croatia promotional video thumbnail

Promo Videos

opti kinetics promo thumbnail

Promotional Videos for Businesses

Careport – promo – thumbnail

Promotional Videos

Believe Academy promo

Digital Marketing Videos

Believe Academy Trust wanted 2 videos about the teacher and pupil journey. In both videos they wanted to capture their latest facilities, teaching practices and the day in the life of the pupils.

Wax Digital – Promo – thumbnail

Promotional Videos

Wax Digital required 3 promotional videos showing 3 of their software services that were still in development.

Promotional Video Service

Promotional Videos for Social Media

We teamed up with a key influencer and produced a concept for a video promoting their ‘by the sea’ theme for their latest drinks brand.

The list keeps growing…

We’d love to work with you

Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.

What are Promotional Videos about?

Promotional video production is aimed at effectively promoting a product, service, brand, or event. It is a multifaceted process that combines creativity, storytelling, and marketing techniques to produce videos that engage viewers, convey key messages, and highlight the unique features and benefits of the offering.

The primary objective of promotional video production is to generate interest and capture the attention of the target audience. By crafting visually appealing and emotionally compelling videos, companies can create a strong connection with viewers, leaving a lasting impression in their minds. These videos serve as powerful marketing tools, capable of evoking emotions, triggering curiosity, and sparking desire within potential customers.

 

Frequently asked questions

Below are some ideas of the approaches you can take for your video. You might choose one style of video specifically or a combination. For example, an introductory video with testimonials inside, etc. To give you some further ideas, here’s a list of possible options you could choose:

  • Who We Are: tell your audience who you are and what your company does.
  • Product Approach: introduce and showcase your products in a number of ways.
  • Demonstration: explain how your product or service works.
  • Interviews: show your customers talking about your services or products.
  • Solution: show how your product or service solves problems.
  • Story: use a story approach to connect with your audience.

Above all there are a number of reasons for producing a promotional video for your company or business. It can be for brand awareness and visibility, driving sales, retaining traffic, improving SEO, to showcase the benefits and features, for boosting conversions, educate customers or to increase customer engagement.

It’s important to realise that the stats over the past few years show that a video for your company will produce lasting and impactful results.

Promotional videos come in various styles, each with its unique characteristics and advantages. Here are a few popular styles commonly used in promotional video production:

  1. Live-Action Videos: involves filming real people, products, or locations to create an authentic and relatable experience.
  2. Animated Videos: use graphics, characters, and motion to bring stories to life. This allows endless creative possibilities, enabling you to tailor every detail to fit your brand identity.
  3. Explainer Videos: simplify complex ideas or processes. These videos break down complicated concepts into easily understandable visuals, making them ideal for educating your audience about your product or service.
  4. Testimonial Videos: feature satisfied customers or clients sharing their positive experiences with your brand.
  5. Product Demonstration Videos: features, benefits, and functionality of a product. These videos can effectively convince potential customers of its value.
  1. Bring a list of ideas to the table, you know your business better than anyone.
  2. Look to reuse your video in a number of ways.
  3. Include your key search SEO terms in all your videos for YouTube.
  4. Use your videos for social media, thinking about how your videos are displayed.
  5. Pull screen grabs from your videos to be used across online platforms.
  6. Produce videos of different lengths for different online platforms.
  7. Add your branding to every piece of content created.

81% of businesses use video as a marketing tool, up from 63% over the last year (Hubspot).

Below are some key reasons for using a Promotional Video:

  • Engagement: in 60 seconds or less, you will be able to convey your company’s key offering.
  • Retention: website pages with video have been shown to keep website visitors up to 80% longer than standard text alone.
  • Brand awareness: in one clear message, you will share what your company’s message is and your unique voice.
  • Track and measure: you will be able to monitor your video’s performance and see from where viewers are watching your videos.
  • Google SEO: Your videos will be made searchable by Google search engines for your industry by using keywords.

Below are some of the ways our clients have used their videos on a number of platforms:

  • Host your video on your website above the fold.
  • Making shorter videos from the main video to be used on numerous pages of your website.
  • Creating videos of different lengths and sizes for social media platforms.
  • Producing your videos for WhatsApp to send to contacts to share.
  • Making videos for your emails and direct messaging campaigns.

Project Timeline

brief

Brief

We will work closely with you and your working brief. We can help you identify your tone, key messages and outputs.

approval

Approval

Once budgets and timelines have been approved, we will produce a schedule, script, and storyboard.

production

Production

Our professional production crew will film at your offices and/or locations.

editing

Editing

Our editors will use your filmed footage to bring the production together, adding music and animation where needed.

The Promotional Video Team at Impress Video

Above all our team at Impress has worked with a number of established companies and brands across the UK. In particular, we have worked with startups to companies with a multi-million-pound turnover.

We have over 10 years experience in filming and marketing and use a number of approaches in bringing promotional videos to life. Our UK film team has both the creative and technical know-how to create your video with impact.

The Right Promotional Video Agency

At Impress Video we bring creative and intelligent marketing together, especially having worked with a number of corporate industries over the years. We have seen the fast changes in these industries, in particular marketing and technology. Every agency has a blueprint for delivering on its vision and our blueprint comes from tried and tested methods in our collaborative approach with promotional video clients.

Download our ultimate video guide with FREE VIDEO TIPS

Wanting to improve the quality of your videos? Here are the +25 video tips we regularly follow for our video productions that will help you improve your video content.

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