According to Hubspot, video usage as a marketing tool has increased by more than 63% in the last year, with 81% of businesses utilizing this medium. Social media provides an ideal platform for promoting your company, brand, product, service, or news updates, as millions of users continually engage with their channels on a daily basis.
Videos with a unique voice are particularly effective at conveying your company’s offerings in a brief yet impactful manner. The data supports the notion that incorporating video into your marketing strategy yields enduring results and is a crucial component of the marketing wheel.
By showcasing your videos on social media, you can optimize your return on investment, repurpose your videos, boost brand awareness, drive sales, increase website traffic, engage with customers, and educate them about your products or services.