TV Advert Production

As a TV advert production company, we handle the entire filming process, from the initial concept to the final screen, in order to deliver high-end creative videos.

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We create impressive TV Adverts

We offer a full in-house TV advert product service. As a TV advert production company, we deliver high-end creative TV adverts for brands across the UK. We handle the full advert process, from the initial idea to getting your advert onto the TV screen via ClearCast. Our team of producers and directors are at the heart of our TV advertising agency.

Our experience and creativity is the reason why we continually deliver for brands. We specifically begin each advert by understanding your company, ethos, products and target audience.

Our TV Advert examples


TV Adverts Package

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Ads for TV & Social Media

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Promotional TV Advert

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TV Commercial

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Brand Story Adverts

TV Advert Service

TV Advert Production

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TV Advertisement


TV Ad Production

Visqueen 2

Adverts on Television

The list keeps growing…

We’d love to work with you

Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.

What is TV Advert Video Production?

It involves the creation of compelling video content designed for TV advertising. Furthermore, it is a creative process that combines visual elements, storytelling, and persuasive messaging to captivate viewers and promote a product, service, or brand on television platforms. Additionally, this approach requires careful planning and execution to ensure the message resonates effectively with the target audience.

TV advert production encompasses various aspects, such as scriptwriting, casting, location scouting, filming, editing, and post-production. Moreover, the goal is to produce high-quality and impactful advertisements that effectively communicate the key messages, while also evoking the desired emotions in the target audience.

Frequently asked questions

TV advert videos are a powerful marketing tool that can significantly impact a business’s success. Here are some reasons why you need TV advert videos:

  • Reach a broad audience: by broadcasting them during popular TV shows, events, or targeted time slots. Additionally, they allow you to connect with viewers from various demographics.
  • Build brand awareness. Furthermore, TV advert videos provide a unique opportunity to establish and reinforce your brand’s identity.
  • Engage and captivate viewers: by combining compelling narratives, stunning visuals, and persuasive messaging. Consequently, these elements work together to keep the audience’s attention and make a lasting impression.
  • Convey complex messages effectively: by using visuals, animations, and voiceovers. Moreover, these multimedia components simplify intricate concepts and make them more accessible to a wide audience.
  • Drive customer action: through effective storytelling and persuasive techniques. Ultimately, the goal is not just to inform but also to inspire viewers to take specific actions that benefit your business.
  • Traditional Animation: involves hand-drawn or digitally created 2D characters and backgrounds. Consequently, this style offers a classic and timeless feel, suitable for conveying emotions and narratives in a visually appealing manner.
  • Motion Graphics: it combines typography, illustrations, and visual effects to create dynamic and engaging animations. Moreover, this style is ideal for showcasing data, statistics, or highlighting key information in a visually captivating way.
  • Live Action: this style can create authenticity and connect with viewers on a more personal level. This is particularly true when showcasing real-life experiences or testimonials.
  • Mixed Media: it combines different visual elements such as live-action footage, animation, and graphics. This style allows for creative storytelling by seamlessly blending various techniques to convey messages effectively.
  • Cinematic Production: by using high-quality production techniques, including professional lighting, camera work, and editing, you can create visually stunning and captivating advertisements. Additionally, this style is often used for high-end products or brands aiming to evoke a sense of luxury and sophistication.

Below are some examples of the types of TV advert approaches companies take. On the whole, you may choose one approach or combine a number of ideas for your advert.

  • Flash, a highlight video: Consider using a highlight video, similar to the ones you see for car commercials with singing birds.
  • Ours is better: Take a comparative approach, showcasing why your product or service stands out in comparison to other competitors in the industry.
  • Problem Solving: Showcase your solution to the problem.
  • Demo: Provide a demonstration to illustrate how your product or service works in action.
  • People: Capture the perspectives of everyday people commenting on your product or service.
  • Story: Create a short narrative featuring your product, weaving it into a compelling story.
  • Endorsements: Elevate your credibility by having a celebrity endorse your product or service.

These various approaches offer flexibility in crafting an impactful TV advert that resonates with your audience.

More money does not always equal more creativity; in essence, you should really consider what your creative approach will be. Researchers have found that adding emotion to your advert has the best impact. Therefore, consider humor, thought-provoking ideas, or pulling at the heartstrings. Moreover, there are so many examples out there to reference from.

In 2018, online advertising surpassed traditional TV advertising. Therefore, this marks a significant turning point for TV Advert Production. Now, you can position yourself as a key player in the industry on terrestrial TV. Additionally, you can utilize your advert online, creating further brand awareness and engagement on widely distributed advertising campaigns. Consequently, this presents a unique opportunity to reach a broader audience and maximise the impact of your advertising efforts.

Fast forward to 2023, and online videos constitute more than 82% of all consumer internet traffic. Recent statistics for video content have been overwhelming, particularly considering the multitude of platforms now hosting video. As a result, video has become a pivotal asset and investment, playing a critical role in your marketing and digital assets.

Below is a list of criteria in detail you should cover for your Advert :

  • Firstly, grab attention in the first 3 seconds.
  • Next, ensure it looks professional. People are used to seeing quality productions, so stay consistent.
  • Additionally, target a key demographic; remember, everyone is not your audience.
  • Moving on, consider whether your TV advert complies with TV regulator Clearcast.
  • Moreover, have you included a digital package for social media channels such as Facebook, Instagram, and Twitter?
  • Furthermore, think about having a behind-the-scenes making of the advert. This is great for extra content, such as blogs and your brand’s news updates.
  • Also, check if you have clearance to show your ad worldwide regarding music and actors.
  • Lastly, ensure you have full ownership of the TV Ad via contracts.

Having a TV Advert promotional video that has been optimised on YouTube is a great advantage. Consequently, your company will be found organically on Google search engines for your industry. Additionally, you will find a place for your video on social media platforms such as LinkedIn, Twitter, or any of the other numerous platforms as well. Furthermore, this increased visibility can lead to greater brand recognition and engagement.

Having a strategic plan for the distribution of your TV ad is key for making sure you have the best impact on your marketing. Furthermore, your TV ad will share your brand’s voice in a matter of seconds. So, the question arises: will your TV campaign run alongside your online ad campaign, or will you have them run at different times to measure the success and engagement of the different platforms?

Yes, you can make your TV ads adaptable for social media channels. However, you will notice that some adverts on TV look slightly different on social media channels. That’s because TV Adverts need to be re-framed for mobile devices to better fill the screen. Moreover, make sure your TV ads are adjustable for the different social media platforms that you will be advertising on. Additionally, ensure you publish and create your videos for YouTube, as this will make them searchable organically via Google. Furthermore, you might find different social media platforms more relevant to your product offering, whether it’s choosing Facebook over Instagram or YouTube over LinkedIn.

When distributing your TV Ad via social media, it’s important to keep a close eye on the data and stats. Additionally, here, your target audience is engaging with your advert directly and responding to it, too. Consequently, you will get fast insights as to the effectiveness of your ad and whether your target audience has connected with your TV advert idea or not.

SPECIAL NOTE – Time and time again, we have seen TV adverts being used on social media platforms where no one from the company engages with the public’s comments. Whether they are good or bad, on the advert, it’s essential to make sure this position is assigned to someone. Do not leave it solely to third parties to attend to this crucial aspect.

Project Timeline



We will work closely with you and your working brief. Here we will help you identify your style, key messages and final outputs.



Once budgets and timelines have been approved, we will produce a schedule, script, and storyboard (both pre-approved by Clearcast).



Our professional production crew and director, will start the filming process on key locations with actors.



Our editors will use the filmed footage to bring the production together, adding music and graphics where needed.

TV Advert Production Services

Our team produces all of our creative ideas, firstly from storyboards to casting and filming, and subsequently onto the final delivery of the edited TV advert. Throughout the entire process, from start to finish, everything is done in-house, ensuring your advert is made ready for TV broadcast. We have a proven track record, having produced creative documentaries for Amazon Prime, commercial footage for the BBC, and ad campaigns, as well as feature films premiered at international film festivals, including Cannes and Camerimage. With both the creative and technical know-how, we can confidently deliver your TV advert to brief, on budget, and on time.

The Right TV Advert Production Agency

At Impress Video, we bring creative and intelligent marketing together. Moreover, having worked with a number of corporate industries over the years, we have witnessed the fast-paced changes in these industries, particularly in marketing and technology. Furthermore, every agency has a blueprint for delivering on its vision. In our case, our blueprint stems from tried and tested methods, showcasing our collaborative approach with corporate video clients.

Download our ultimate video guide with FREE VIDEO TIPS

Wanting to improve the quality of your videos? Here are the +25 video tips we regularly follow for our video productions that will help you improve your video content.


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