If you want to get the most out of your tv advert, it is essential that you choose the best advertising time slots.

Assessing which is the best time can be difficult these days though, especially with the large number of options and data that we have available.

If you are in the UK, here is what you have to do to choose the best TV advertising time slots.

Research into your target audience

When it comes to TV advertising the most important thing is to know your audience.  If you do not know what times they watch tv, shows they like, etc, you are going to have a very difficult time getting the most out of your advert. 

The process of buying TV advert slots is done by processing them through a media buyer. Media buyers will give you suggestions on the best slots available to you. However, they won’t be able to tailor it to you 100%. This is why you have to do your own customer research.

Targert audience advertising time slots
Team Researching into Target Audiences

What do you want to achieve? 

It is very important when making and distributing your TV ad as to what you are setting out to achieve with it.

If you are a new company, the best thing to do is create brand awareness to show what sets you apart from others. As a new company, it is also very useful if you have had any experience printing advertising before. It has almost a similar briefing process.

Media planning guideline

We will explain the average fees paid to promote a 30-second video on various UK TV channels below.

ITV commercials

As it is one of the bests commercial broadcasters in the UK, hence, one of the most watched, ITV is the ideal option for advertisers.

It has the extra benefit of allowing you to promote both locally and nationally. Due to the freedom that ITV provides.

ITV considers audience demographics, so your campaign will most likely be marketed to individuals who are truly interested.

  • Advertisements for programmes like “Good Morning Britain” or “Lorraine” range in price from £3,000 to £4,000.
  • However, the price climbs from £3,500 to £4,500 throughout the course of the day.
  • Finally, peak time advertisements can range in price from £10,000 to £33,000.

Invest in a Channel 4 advert

Channel 4 has done an excellent job of acquiring high-profile shows and creating new must-see shows like Gogglebox.

A Channel 4 advertisement can pit your brand against great shows like Gogglebox (with 5 million viewers), The Great Celebrity Bake Off (4 million viewers), The Great Pottery Throw Down (3 million viewers), Jeremy Kyle Show: Death on Daytime (2.7 million viewers), or Celebrity Hunted (2.7 million viewers) (with 2 million viewers).

We know that Channel 4 is ideal for marketers targeting younger viewers based on the sort of programming they provide and the stats.

  • A 30-second daytime television commercial may cost between £1,000 and £2,000.
  • The top prices for shows like Hollyoaks and Catastrophe are between £10,000 and £20,000.

Advertise on: Channel 5

The characteristic of this TV channel is that it is less expensive compared to the other two channels we have just talked about. It is perfect for advertisers wanting to target families, as it has multiple big TV series like All Creatures Great and Small for example.

Here we have that:

  • A midday slot typically costs between £800 and £1,600. 
  • Peak-time commercial breaks in programmes like Big Brother may cost between £2,500 and £4,500. 

Sky advertising

Sky Adsmart is a fantastic platform for advertisers created by the TV channel Sky. It is useful for advertisers to target to their commercials to a certain set of viewers. Click here for additional information on the platform.

Sky is keeping up with the competition by investing in high-quality programmes. However, because of their lower watching statistics, Sky’s TV advertising costs are inevitably lower.

  • A daytime ad costs between £150 and £250.
  • During high season, tv adverts can cost between £650 to £1,150.

Other digital media

They can also be excellent places to promote your brand. Moreover, rates in these smaller  digital channels can range from:

  • £50 to £150 throughout the day
  • £150 to £300 at peak hours.

Different types of TV advertising time slots available to you

There are mainly 8 different types of broadcasting available to you. These are a brand, product, charity, animation, celebrity-endorsed, episodic ads, Christmas tv adverts, brand etc. 

So, take your time to identify which of these your TV adverts belong to. Consequently, it helps you narrow down the best options available to you.

Why advertise during prime time? 

Primetime is the time slot when the audience is at the highest. Although, this does mean that you will have to pay more for these competitive spots. 

Why not save money? Well, simple answer it drives more ROI depending on the way you go about it. 

In the UK the prime time is between 7 pm to 11 pm on weekdays and weekends. During these watching periods, you have a wide diverse demographic of people watching. 

The X factor finals time costs around £200, 000 for 30 seconds. Asda and John Lewis usually use these time slots for their marketing campaigns.

advertising time slots prime time
Importance to advertise during prime time

Making key decisions when it comes to TV advertising such as having the best time slots is key to converting sales. and drive traffic to your website.

Having clear goals, knowing your target audiences, helps you easily pick the best slots with the most return.

Thank you for reading,

Melvin & Marta


Contact Impress Video now

If you would like to do a TV Advert with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!