How to write a Corporate Video Script
You may be wondering how to write a corporate video script that generates the best results and inspire action. In this blog, we will give you some tips on how to write and prepare this document for an effective production outcome.
So, how can you develop a video screenplay that appeals to your audience while still meeting your objectives? To get you started, we’ve written this blog thinking about all the steps and processes we normally go through to create corporate videos for our clients.
Long before a camera starts rolling, a corporate video has been exhaustively thought-out and planned. It is so important that the corporate video treatment/script/storyboards are fully signed off before any scheduling or filming takes place. Otherwise, a number of complications and differences of opinions may arise making the video production virtually impossible to shoot and deliver on time and sometimes on budget.
1. Write a video production brief
The first step we recommend you is to write a brief of what you want to tell. By doing this, you will be able to better understand your objectives, your audience and the message or messages you want to share. Make sure you answer the following questions:
- What is the goal of the video?
- Who is the audience of the video?
- What is the topic? (The more specific you are, the better result you will get)
- How many channels are you going to use to distribute it? And which ones will you choose?
- What should viewers learn from it?
- What is the call to action?
2. Turn the message into a story
After writing the script, you should translate the message(s) into a story. It does not have to be complex. Simply, you need to engage your audience, and stories are a useful way of doing so, remember ‘simple is best’.
Storytelling has a huge impact on customers, no mater which industry we work in, B2B or B2C company. But when you put storytelling and video in the same equation, the result will be exceptional. For both of them, storytelling is essential for delivering important messages and interacting with our customers. This message is somewhat more memorable if it is delivered in a narrative format that people can easily remember when thinking about your company, product, or service.
3. Communication is key!
Make sure you use a language your audience understands, avoiding jargon and buzz words. They should easily understand what is being said in the video. Otherwise, it may be impossible to engage with your audience. What’s more, try to keep the tone simple and conversational.
In regards to your content and video approach, tell the viewers how can you solve their problem rather than how good you are as a company. Conversely share some stories and show who you have solved these problems for, chances are it will be for other clients just like them.
4. Keep it short and sweet
It is also important to highlight the need of being brief. Try to focus on the details and avoid overloaded information. Corporate videos usually last 2-3 minutes, so don’t write a script consisting of too many pages as the video will be too long and could require a number of edits to get it down to the right length.
5. Use more than words
When writing the script, don’t think you have to communicate all the massage(s) through dialogue alone. In corporate videos, visuals and sound also play a key role. Animation is also useful in the sharing of data and processes.
There are multiple animated video types in which you can capture people’s attention. Animation and motion graphics have become vital aspects of a corporate marketing strategy. So given its potential, we’ve chosen to compile a list of the many animated video genres available to inspire your next corporate videos and marketing campaigns.
6. Timing is everything
Finally, you should read the final version of the script out loud several times and pay attention to:
- The length.
- Where emphasis falls.
- Any phrases that are difficult to pronounce.
You will be then able to identify which parts you should change. Some words look good on paper, but once you read them out loud they might sound a bit excessive. Edit the dialogue until the script sounds natural.
Importance of writing a Corporate Video Script
When filming a corporate video, many people tend to focus on the production stage rather than on the actual script. However, they are unaware of the fact that better results are obtained when the filming has been previously thought and planned out.
At Impress we are aware of the importance of the script. We work hard on the preparation stages to provide an accurate idea of how the final outcome will look like and to make sure that it matches our clients’ expectations.
We hope that you now have a better understanding of what a corporate video script is and how it should be approached.
Thank you for taking the time to read it,
Maria & Marta
Contact Impress Video now
If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!