Insights from the digital marketing agency Red Cow Media
We should not forget about the power of interviews. Interviews, as well as client testimonials, provide a wealth of insights that businesses can use to enhance their marketing strategies. This is especially true in the fast-paced world of digital marketing, where staying ahead of the curve is crucial.
With the ever-changing landscape of social media, mobile marketing, and search engine optimisation (SEO), it can be challenging for businesses to keep up. That’s where Red Cow Media, a Manchester-based digital marketing agency, comes in. And we had the opportunity to interview their managing director, Kelly White, to gain insights into their approach and expertise.
By “diving deeper” into the key takeaways from the interview, we can explore each topic in greater detail and provide more in-depth information for our readers.
In this blog post, we’ll go beyond the surface level and will explain the power of interviews. And we will use this example with Red Cow Media to explain how an interview can provide so many insights into one topic. Our goal is to turn the key takeaways into actionable insights that businesses can implement to improve their digital marketing strategies. By doing so, we hope to provide more value to our readers. As well as to help them stay ahead of the curve in the ever-changing digital landscape.
The Red Cow Interview
Key Changes in the Industry
According to Kelly, the most significant shift in the digital marketing industry is the move towards mobile targeted marketing. With the rise of smartphones and tablets, businesses must adapt their marketing efforts to cater to mobile users. Facebook for business is quickly becoming a go-to platform for marketing across various sectors. Social media platforms have also evolved, and paid social media has become an increasingly popular marketing tool, with Facebook and Instagram leading the way.
Maximising Online Presence
Red Cow Media advises clients to consider using videos in their paid advertising, as it generates more traction than static images. Videos are a fantastic way for a brand to come alive and connect with their audience. Kelly also emphasises the importance of maintaining up-to-date websites and conducting user testing to improve the shopping process for customers.
Social Media Usage
Social media platforms have evolved, and paid social media has become an increasingly popular marketing tool, with Facebook and Instagram leading the way. E-commerce sites can benefit from paid social media as the cost per click can provide better value compared to Google AdWords.
Best Practices for Clients
Kelly emphasises the importance of maintaining up-to-date websites and conducting user testing to improve the shopping process for customers. Red Cow Media advises clients to consider using videos in their paid advertising, as it generates more traction than static images. Videos are a fantastic way for a brand to come alive and connect with their audience.
Choosing the Right Agency
When choosing a digital marketing agency, it’s crucial to find one that prioritizes their client’s needs. An agency should ask the right questions and provide ideas that can be used in real campaigns. It’s also essential to look for an agency with a strong portfolio and track record of delivering a good ROI.
In conclusion, the power of interviews is real. Interviews with experts in the field can provide valuable insights into the ever-changing landscape of digital marketing. Red Cow Media’s focus on ROI and customer service makes them a top choice. By using theSE insights, businesses can stay ahead of the curve and remain competitive in the digital marketplace. As such, companies should prioritise seeking insights from experts in the industry to improve their marketing efforts and achieve their business goals.
Interview by Gurmit Samra