A video storyboard is the secret sauce behind every impactful video. It lies in the core of impactful videos and is the magic wand that brings your ideas to life, capturing the hearts of your audience.

Storyboarding isn’t just industry jargon; it’s the secret ingredient that enables you to craft mesmerising videos resonating with your audience. Whether you’re a seasoned expert or venturing into the realm of video production, mastering storyboarding can skyrocket your creations. Let’s delve into the key insights that will help you harness the magic of storyboarding and revolutionise your video production.

What is a storyboard?

But first, what exactly is a storyboard? you might wonder. Think of it as a visual roadmap for your video concepts. Instead of using words, you use sketches to reveal what unfolds in each scene, introduce the characters, and bring everything together in perfect harmony.

Or think of storyboarding as a crystal ball, giving you a sneak peek of your finished video before it’s even filmed! Those intricate details that are hard to describe? Yep, you can lock them in with your storyboard.

Diving deeper into the world of storyboarding, let’s explore the intriguing array of storyboard types that add a touch of flair to your video production journey.

As explained in a previous blog, there are multiple types of storyboards. From traditional sketches that breathe life into your concepts, to animated canvases that infuse motion and excitement, each type brings a unique perspective to your creative process.

storyboard your videos to get a better result
create a storyboard of your stories

All types of storyboards

So, let’s take a closer look at these storytelling tools that shape your vision and transform it into captivating visual narratives.

1. Traditional Storyboard: Imagine doodling your vision on paper. This is the traditional storyboard. It’s a hands-on approach, where you sketch scenes freehand. This storyboard becomes your visual pitch, guiding your team and stakeholders through your creative vision.

2. Miniature Storyboard: Picture the traditional storyboard, but pocket-sized! The miniature storyboard condenses your ideas into a smaller canvas, about the size of a page. It’s like a snapshot of your video’s essence, easy to carry and share with others.

3. Animated Storyboard: Ready to add motion to your sketches? The animated storyboard is your canvas. Bring your scenes to life with movement, music, and even dialogue. It’s like a sneak peek into your video’s future, letting you experience it before the camera rolls.

4. Digital Storyboard: Embrace technology with the digital storyboard. Instead of traditional pen and paper, you use digital tools like Canva to create your sketches. This method offers flexibility and ease of editing, letting you refine your vision with a few clicks.

But why choose a specific type? Each has its own perks:

  • Traditional: Perfect for presenting your creative vision to collaborators. The personal touch of hand-drawn sketches adds authenticity and warmth.
  • Miniature: A quick way to capture your concept on a smaller scale. It’s ideal for sharing ideas in a compact format, like during brainstorming sessions.
  • Animated: When your vision demands movement and emotion, an animated storyboard brings your scenes to life. It’s particularly useful for visualizing complex sequences.
  • Digital: In a world of screens, a digital storyboard is easily shareable and editable. It’s your modern-day canvas for crafting ideas with precision. You can create it on Adobe, Canva, or even using Milanote.

Our 8 tips for storyboarding

Now, let’s delve into some insights that will empower you to improve your storyboarding and elevate your video production skills.

these storyboard tips and tricks will help you with your video production
storyboard tips and tricks

1. Define your goal:

To kick things off, you need to have a crystal-clear objective for your video. What’s the main message you want to convey? Having this clarity will act as your guiding light throughout the storyboarding process.

2. Create an engaging story:

Time to spin a compelling narrative! Think of your video as a storybook for your viewers. Craft a storyline that tugs at their heartstrings, keeps them glued to the screen, and leaves a lasting impression.

3. Break it down:

Now, let’s get into the nitty-gritty. Divide your video into small, digestible parts—shots and sequences. These are like puzzle pieces that, when put together, form your video’s big picture.

4. Determine the transitions

Imagine your video as a seamless journey. Each shot should flow effortlessly into the next, maintaining that viewer engagement. Transitions are the glue that holds your visual masterpiece together.

5. Show your brand some love

Don’t forget to include your brand image in it. Add your logo, brand colours, and consistent design elements. This not only helps with brand recognition but also reinforces your message.

6. Numbers speak louder

Data is your friend! Weave in relevant stats and visuals to back up your message. It adds credibility and weight to your video, making it even more impactful.

7. Sound of success

Now let’s talk about audio. The next step in creating a video storyboard is to choose background music and sound effects that match the vibe of your video. Sound is like a secret ingredient that heightens emotions and keeps the audience hooked.

8. Think Multi-Platform

Remember, not all screens are created equal. Keep in mind where your video will be shared. Your storyboard should be adaptable to different platforms and screen sizes.

Storyboarding, is your ticket to creating videos that captivate, engage, and leave a mark. It’s like the blueprint that sets you up for success in the world of visual storytelling.


In a nutshell, storyboarding isn’t just about sketching; it’s about giving life to your ideas, building anticipation, and crafting a video that resonates. Whether you’re scribbling on paper or going digital, the heart of storyboarding lies in shaping your vision and guiding your audience on a captivating journey. So, go ahead, dive into the world of storyboarding, and watch your video production skills soar!


Contact Impress Video now

If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!