How to use video to promote, host and recap your event

Organising an event requires a high investment. Consider recording and using the video to promote, host and recap the event to make the most out of it. Use the stills and videos to create excitement, make the signup process simpler or extend the life span of the event within others.

Follow along to learn how to maximise videos at the promotional, hosting, and recap stages of your event. 

Use video to promote your Event

Video in an event
Importance of recording an event

To promote your event through a video you need to display how amazing the event is and what people not attending the event will be missing out on. Use visuals, animation, and other creative elements to make the video more engaging and memorable.

Featuring influencers is another way to attract potential attendees. Influencers are well-known figures in a particular industry or niche and can generate interest and excitement about the event. When working with influencers, choose those who have a strong following in your industry and who can speak authentically about your event.

Gamifying promotions is another effective strategy to generate buzz about your event. By showcasing contests, opportunities, discounts, or special experiences, you can provide a valuable, valid reason for your audience to talk about your event online. Make sure to include a clear call to action in your video to encourage viewers to participate in the promotions and sign up for the event.

Consistent uploads of high-quality content are necessary to reach your target audience. If you want to stay relevant, you must upload engaging and visually appealing videos that align with your brand. That is why working with an impressive video production company will help you in this aspect. We, Impress Video create content that will provide value to your viewers and help them better understand your company and events.

Finally, the call to action (CTA) is critical in turning viewers into attendees. At the end of the video, provide viewers with clear instructions on how to sign up for the event. Make the sign-up process as simple and straightforward as possible to encourage viewers to take action. With a clear and compelling CTA, you can turn viewers into attendees and ensure the success of your event.

Using video for hosting your event

when hosting an event, promote it with video

It’s the day of the big event!! How can videos help host your event?

You can reach larger audiences by having the event live-streamed. Besides, you can create content for your future marketing campaigns by recording key moments of the event or interviews with key speakers and attendees. This material will then be used to create social media content, write blogs or even create email series.

Events are also a great time to capture some live customer success stories as most of your customers will be likely to attend.

In addition to the above, videos can also help to enhance the overall experience of your event. By incorporating videos into your event, you can engage your audience in a more dynamic and interactive way. Here are some ways videos can be used to host your event:

  1. Introductions and Welcomes: You can use a video to welcome your attendees and introduce them to the event. This can help set the tone for the event and create excitement among attendees.
  2. Live Streaming: Live streaming the event can help you reach a wider audience. With live streaming, people who are unable to attend in person can still participate in the event. Live streaming also allows for real-time engagement with your audience through comments and social media.
  3. Customer Testimonials: Events are a great time to capture customer success stories. You can use videos to interview customers and capture their stories. These videos can then be used in your marketing campaigns to showcase the benefits of your products or services.

Video to recap your event

Prepare a production recap brief before filming your event to ensure everyone is on the same page. This is also key to ending up with the results you are hoping for.

Best recap videos are those that are 1 minute long as they can be shared across multiple platforms. Some examples of platforms where the videos can be shared are Instagram, TikTok or Facebook. Those that tell a story tend to do better too.

Before you start recording the video, scout the space of the event. Find out where the main highlights of the events will be. Additionally, events usually have a schedule. Make sure you plan out your shots according to that schedule. The editing stage will then be a lot simpler.

Great recap videos make people unable to attend the event feel like they did as they reflect how the event was like for an attendee from start to finish. It is key to add speed ramps and capture the atmosphere. That is getting videos of social gatherings, drinks, lights, and anything that displays the ambiance.

Either if you want to hire a or actually are a video production company, in this blog you will fine the ultimate guideline for producing an event video.

A guide for corporate event video production


After reading this blog you may have a better understanding of how to promote, host and recap an event using videos. We hope you found this blog interesting, thank you for taking the time to read it,



Contact Impress Video now 

If you would like to do an Event Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!