We are a Training Video production company with offices in Derby, London and Manchester, creating content for brands across the UK.
We offer a full in-house TV advert product service. As a TV advert production company, we deliver high-end creative TV adverts for brands across the UK. We handle the full advert process, from the initial idea to getting your advert onto the TV screen via ClearCast. Our team of producers and directors are at the heart of our TV advertising agency.
Our experience and creativity is the reason why we continually deliver for brands. We specifically begin each advert by understanding your company, ethos, products and target audience.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Training video production is the process of creating videos designed to educate and train viewers on a particular topic or skill. These videos provide step-by-step instructions, demonstrations, and explanations to help learners understand and master the subject matter. Incorporating them into your training programs can revolutionise the way knowledge is imparted and skills are developed.
Remember, it’s essential to align it with the learning objectives, target audience, and the nature of the content being delivered. A professional training video production company can guide you in selecting the most effective style for your specific needs. Whether you’re an organisation aiming to enhance employee training or an individual seeking to create online courses, training videos offer a powerful and engaging medium to deliver impactful learning experiences.
Although we may believe that all training videos are the same, there is a wide range of types of training videos based on their demands. Aside from the topic of your video, your budget, long-term ambitions, and even your degree of dedication will all play a role.
A training video should not be seen as a stand alone asset. You can repurpose that video in a million different ways. If you have training courses, you can use the same video in different courses, or just use a small part of it. The benefit of this is engaging new and existing audiences the moment they interact with their content.
Apart from making your employees and other types of public to learn from watching your videos, it will be your most impactful marketing tool. At the same time you are teaching, you are sharing your brands voice and corporate brand identity in a matter of seconds. It will form a key factor as to how brands and agencies connect and engage with your brand.
This type of videos are perfect for all types of businesses. So here’s a short overview of what you can accomplish using training videos.
Short answer, yes. Having a training video optimised for YouTube is a great advantage. As a result, your company will be found organically on Google search engines for your industry. You will find a place for your video on social media platforms such as LinkedIn, Twitter or any of the other numerous platforms too.
We will work closely with you and your working brief. If you don’t have one we can help you identify your tone, key messages and video outputs.
Once budgets and timelines have been approved, we will work closely with you to produce your scripts and a filming schedule.
Our professional production crew will film at the required location be it your offices, our studios or a unique location. Presenters are also equipped with autocue.
Our editors will use your filmed footage to bring the production together, adding music and animation where required.
We will deliver your high-quality video content via an online link ready for you to use.
Hari T2024-01-24I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons2023-08-23I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat2023-07-02Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz2023-04-19What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway2023-01-27Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle2022-12-20Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts2022-08-24We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith2022-08-24I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak2022-08-19Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing2022-05-17Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.
Our team works with established brands and corporate clients in the UK wanting to do training videos. We’ve produced video content for clients such as the MSDUK and AVEVA. We pride ourselves on having the creative and technical skills for creating impactful video content.
At Impress video we bring creative and intelligent marketing together, especially having worked with a number of corporate industries over the years. We have seen the fast changes in these industries, in particular marketing and technology. Every agency has a blue print for delivering on your vision and our blue print comes from tried and tested methods in our collaborative approach with corporate video clients.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
One of the most popular methods to transmit and consume material is through video. That is not going to change anytime soon. And what is better to share information and your knowledge about anything than with training videos? And now, more than ever, your consumers are looking for videos to solve their problems in the easiest and most effective way.
In fact, 87% of users said YouTube is useful for assisting them in figuring out how to perform tasks they haven’t done before, according to this New Research.
A training video is a digital video presentation combining audio and visual content to train or educate people. In addition, they are also used to discuss the best practices within an organisation.
There are endless topics that could be used to film in a training video. For example, a company may decide to film one to induct new employees into the business or to show workplace safety demonstrations.
To avoid losing your audience’s attention, the video shouldn’t be longer than 7 minutes. In fact, if you have many messages to share, we recommend you split up your training into several sessions, which might consist of shorter bite-size videos.
It is widely known that video works better than text as people see it as a more engaging tool. What’s more, a training video is more cost-efficient than organising an in-person class, especially if you are dealing with audiences located in different cities, countries or time zones. This will help you to avoid travel and accommodation expenses.
Because it allows you to both demonstrate and explain to viewers what they need to know, video is the perfect way to create how-tos and training videos. Plus, compared to text-only approaches, video is naturally more engaging.
Consider this. Which one do you prefer to do: Would you rather read 10 pages of black-and-white instructions than see a video that demonstrates how to do something precisely? We don’t think so.
Unlike the in-person classes, people can watch training videos when and where they like and as many times as they need. In fact, once filmed they can be used for years and if some updates are needed, you can always hire an editor to modify it. Summing up, training videos provide a higher ROI than any other training method.
In conclusion, the following are the main advantages of producing training videos:
Now we know how important are training videos, we will guide you through the whole process of making them. Below are simple steps you can take in creating your own training videos:
Start by thinking about the message or messages you want to communicate. If needed, look for experts that may help you develop the content.
What’s more, choosing a topic of interest and significance to your audience is essential since people are exceedingly fast to stop watching videos that don’t offer the necessary information.
In fact, true interest in the subject is what keeps viewers viewing a video for the longest. And in contrast, the main reason people stop watching is that they weren’t receiving the information they were expecting.
You must gain a solid grasp of your audience and their preferences. Take the time to conduct a study to determine the things they are most interested in or in need of assistance with. Adapt your research methods to your audience’s region and size.
The structure for your engaging training video is the next stage. You must first consider which resources are available, your timeframe, and the main stakeholder expectations as you begin production on the video.
As we discussed in our previous blog, different types of training videos need varying amounts of time and work to finish.
If you film your video without any preparation, it is likely that you will miss things like having the arrangement of your scene in order, having nice images, and having a compelling message. Nothing is as flawless as it appears in your mind, therefore you must organise these details before documenting anything.
Perhaps the most significant step in the preparation process is to develop a screenplay, or script. Begin a new document and begin writing what you want to communicate. Write around 150 words per video minute and try to use a concise and conversational style. In addition, use simple language and explain any acronyms if used.
Create a storyboard after scripting. A storyboard is a short drawing or graphic that depicts the visual progression of a video.
Read the script out loud several times, this will help identify parts that need to be changed. You want to teach your audience new information, so it is key that they clearly understand what you are saying.
As well as the key elements that make a training video, do consider visual aids in terms graphics, animations and illustrations to further enhance your key points.
Furthermore, having additional eyes go over the finished work is the greatest approach to guarantee that there are no errors such as typos or design defects.
When the reviewers have concluded offering feedback, utilise their ideas to build upon your initial video, ticking them off as you answer them in your project. Once you’ve integrated all of the input, repeat the feedback loop, posting the modified version of the video for the second analysis of it.
Consider where you will distribute the final video. If you wish to freely publish your video, we recommend uploading it to YouTube. YouTube is an excellent source of educational information. However, I f you want it to be accessible just to employees at your firm, you may host it on your help desk, website, or knowledge base.
Will it be password protected, and will it be supported with a questionnaire after the viewer watches it to further reinforce learning has taken place?
You are now more than prepared to create your own training videos! What are you waiting for? Thank you for taking the time to read this blog, we hope you found it interesting,
Marta
If you would like to do a Training Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
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Impress Video Production, 121 Peet Street, Derbyshire, DE22 3RG
