WAYS TO DELIVER TV ADVERTS: FROM TERRESTRIAL TO ADVANCED TV
The several types of tv advertising and different ways to deliver tv adverts, depending on which one we choose, can affect and benefit marketers in different ways. For that reason, based on your aims and characteristics, you will need to present your tv ad on one or another type of television.
As a result, here we provide you with a list of the many different types of television and methods of delivering tv adverts there are. From the traditional ones to the most recent and innovative ones. This way, you will better understand where you should and should not advertise your company’s products and services.
Traditional television is the type that can only be watched at a specific time and only at that time. Although they tried to solve this by creating VHS, TiVo, Sky+ and DVRs, they still needed to have the viewer in front of the TV. But before continuing to explain why it is kind of outdated, we are going to explain the types of traditional tv and its characteristics.
Within traditional TV there are two types, terrestrial, satellite, and cable TV.
In order to transmit analogue signals, terrestrial tv employs classic roof-mounted antennas. However, it is insufficient for today’s standards. During the 2010s, analogue terrestrial television made a huge switch to digital. Thus, this resulted in a better HD visual quality and better and more reliable signal delivery.
It broadcasts television content using communication satellites. Just to let you know the basics, there is an outside satellite dish that receives the signal. Then, a tv programme is decoded and shown on tv using a specialised satellite receiver. These receivers can be independent or integrated into television sets.
Satellite television offers a diverse selection of channels and services. But particularly in locations where terrestrial television is impossible or difficult to supply owing to environmental considerations.
We now have cable television. It first appeared due to the difficulty in installing regular TV because of geographical or environmental factors.
To address this, they built larger antenas that could be used for a whole community. And they are capable of supplying signals to individual residences through cables. So that’s why we call it like that.
To receive the transmission, each household just needs fiber-optic or coaxial wires. This is the same technology that is used to transmit high-speed Internet, FM radio, phone calls, and other services.
With the introduction of internet video, things were up and ready to watch whenever you wanted. And for the most part, they weren’t going away. Thanks to the ad revenue structure, people could make money at any time, and viewers could watch content whenever they wanted.
So this is why streaming video through the Internet is the new television, and the numerous chances it provides marketers may drive more firms to shift their advertising money away from conventional television and into more modern media.
There are several ways to use advanced television, including interactive television, OTT devices, linear addressable television, and the most well-known type, Smart TV.
Before we have talked about the term OTT. It stands out for all other the top devices and services that help houses to have advanced TV and the streaming services. Like:
- HDMI sticks: like the Amazon Fire Stick, Chromecast or Roku. Who doesn’t have on of these at home? And if the answer is you don’t have one, you are missing a whole new world.
- Streaming boxes: this is basically different types of tv services like Apple TV, Android TV, or Amazon Fire TV.
- Game consoles: Yes, the ones that play games in these consoles know that they can use them for more than just playing games. You can do much more than that, like watch your favourite film or series.
- Smart TVs (TVs offering built-in apps like Netflix or HBO Go).
Marketers’ ad income has increased from 46 percent to 60 percent as a result of OTT. So, at Impress, we recommend that you take advantage of this chance and begin using OTT advertising.
We hope you found this blog interesting. Thank you for your time in reading it.
Contact Impress Video now
If you would like to do TV Advert with video production and marketing professionals, or any other type of video, we can help you at Impress Video. Don’t hesitate to contact us here!