How can you create the perfect TV Advert?

A good television advertisement is a powerful tool for advertisement. It effectively captures the attention of its intended audience, conveys a clear message, and leaves a lasting impression. It should be able to cut through the noise of the thousands of other advertisements that viewers are exposed to on a daily basis and stand out as something memorable and noteworthy.

The internet has evolved dramatically in the previous decade, yet statistics show that TV commercials are still quite effective in brand development and expansion. The purpose of creating a TV commercial is to develop something that has an impression on your target audience. It should strike a chord with them and compel them to take the required action. A memorable and successful television commercial is one in which the viewer not only remembers the ad but also ‘feels’ the brand and message behind it.

Generally, the standard length of a TV Advert is just 30 secs, but depending on a series of factors it can be longer or shorter. These factors can be your budget, your brand awareness or the complexity of the message, as all of them affect the length of the TV Advert.

Furthermore, the cost of a TV advertisement fluctuates based on how many people watch the show in which your advertisement appears, or, to put it another way, depending on the time slot you have chosen and the type of tv advertising you plan to use for your ad.

In this blog post, we’ll be exploring some of the key elements that make a TV ad successful. We’ll look at how to grab and hold viewer attention, how to craft a clear and compelling message, and how to use visuals, sound, and other elements to create an ad that stands out from the crowd. We’ll also explore the importance of testing and refining your ad to ensure that it resonates with your target audience.

Why TV Adverts over any other medium?

In 2018 online advertisement surpassed traditional TV advertisement. However, recent studies have shown that 60% of consumers are likely to make a purchase after viewing a TV Advert while only 40% do so after an online advert or social media ads. Thus, the best practice is to create a TV ad and use it online later on. Further brand awareness and engagement will be created.

Moreover, with TV Adverts larger audiences can be reached. It is easier to target your audience too. Finally, although TV Adverts are one of the most expensive ways of advertisement, their cost delivers trustworthiness. 

What makes a good TV Advert?

Different types Of TV Adverts
Filming a good TV Advert

Here we are going to give you some of the key tips we always follow for creating good TV Adverts. By applying them you will be able to boost your advert’s efficiency and reach more potential customers.

  1. Grab attention in the first 3 seconds: The typical human being’s attention span has shrunk to that of a goldfish. This implies that there’s a good chance your viewers won’t stick around to the finish of your TV commercial. As a result, it is critical that you capture your audience’s attention right away and maintain it throughout the speech.
  2. Tell a story. Stories can help forge an emotional connection with a company. One of the keys of effective TV commercials is the tale you can recreate in the minds of your audience. The reality remains that great commercials do not offer items or services; rather, they sell stories.
  3. Represent you brand values: It’s crucial to be able to transmit your brand’s identity from the very start of your video, even though the goal is to develop an engaging narrative for your viewers.
  4. Forge an emotional connection with viewers. Humour and empathy are especially effective in creating this emotional link.
  5. Use influencers or famous people in your advert: Partner with an influencer in the sector you are advertising in to produce a great image that conveys the point you are trying to make. Influencers assist you to establish credibility and act as a type of brand endorsement.
  6. Include your target demographic audience in your ad: so they will feel represented and be able to relate to your message.
  7. Add a call for action.
  8. Schedule your TV Advert strategically. Choose the time your target audience is more likely to be watching the TV.

Remember to produce also support materials such as a website or a leaflet for your advert to capture the consumers you have engaged. 

TV Advert Production at Impress.

Overall, creating a good TV ad is an art form that requires a combination of creativity, strategic thinking, and a deep understanding of your audience. We hope this blog has provided you with the key considerations to keep in mind when crafting your next TV campaign. However, creating one TV Advert can be exhaustive, that is when TV Advert production companies like us take place.

Our team at Impress Video has been filming TV Adverts for a number of years. In fact, we have worked with different well established brands across the UK. 

Our experienced UK team has the technical and creative knowhow required to create an impactful TV Advert, on budget and on time. We identify who your target audience is to define your strategy, provide ideas, film, edit and  distribute. Basically, we create TV Adverts from start to finish, always listening the clients’ thoughts and preferences. 

We hope you found this blog interesting, and if you want to discover other TV Adverts we have produced for our clients, check out this link. Thank you for taking the time to read it,



Contact Impress Video now 

If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!