Which type of advertisement do we recommend: YouTube Advertising or TV Advertising
When it comes to advertising, businesses have many options in today’s digital age. While traditional TV advertising remains a popular choice, YouTube advertising has become increasingly popular in recent years. Both platforms offer businesses the ability to reach large audiences and provide a return on investment. However, there are significant differences between the two that make YouTube video adverts a better option for small businesses (Youtube vs tv advertising).
In this blog post, we will explore those differences and provide insights into why small businesses may want to consider using YouTube advertising as part of their marketing strategy. We will also discuss when it may be appropriate to use TV advertising and how businesses can measure their ROI success on both platforms. The main differences between Youtube Advertising and TV Advertising are:
1. YouTube Ads are less expensive than TV Ads
TV ads are costly, limiting access for small businesses with tight budgets. Conversely, YouTube ads offer greater flexibility in pricing, with ads running for as little as a few dollars daily, reaching a substantial audience.
Furthermore, YouTube ads can provide more value for money as businesses can target specific audiences. This targeting is based on demographics, interests, and behaviour, and pays only for views meeting their targeting criteria.
That said, TV advertising still has advantages, particularly for businesses targeting specific local or older demographics. For example, local TV ads can be effective in reaching local audiences.
Additionally, TV ads lend a sense of legitimacy and prestige to a brand, which may be challenging to achieve through online advertising alone. If you chose the best TV advert time slots, you will benefit from the engagement and reach of the advert
2. YouTube Ads have more reach than TV Ads
This type of adverts also have a more extensive reach than TV Ads. People who watch TV may have another screen in front of them, distracting them from your message. Conversely, people who watch YouTube videos are more likely to pay attention to your ad because they are already focused on their mobile phones or computer screens. Moreover, YouTube videos can be easily shared through social media or email, giving you even more exposure at no extra cost.
3. YouTube Adverts have more targeting options than TV Ads
When comparing Youtube vs tv advertising, you need to have in mind the targeting options. If you decide to advertise your product or service on YouTube, you’ll be able to target your audience by demographics, geography, interests or time of the day. You will also have more advanced targeting options like re-marketing.
These targeting options help brands obtain a higher return on investment. It is important to get your ad in front of people, but it is even more important to get it in front of the right people.
4. With YouTube Ads, it is easier to track your return on investment
YouTube ads allow for easy ROI tracking with a range of measurement tools to make informed budget allocation decisions. It provides tools to measure the success of your campaigns and make decisions to allocate your budget for maximum impact.
These tools include tracking the total views, clicks, and conversions generated by your ad campaigns. Analysing this data helps identify areas for improvement and adjust ad spend towards the most effective campaigns. In contrast, TV ads’ ROI tracking can be challenging, relying on less reliable methods such as using unique phone numbers or URLs in ads. Moreover, the broad audience targeted by TV ads makes it difficult to measure their specific impact on the target audience.
5. It is easier for prospects to take action
Finally, YouTube Ads make it easier for prospects to take action after viewing an ad. If a viewer wants to take action after seeing a TV ad, they may need to find their phone or computer to visit the company’s website or make a call. However, if they see the ad on YouTube, they can visit the website with just a click, making it more likely that they will take action. On the contrary, if this person sees the advert on YouTube, he/she can visit the company’s website with just a click on the advert. Here the offer will be further explained.
Should I only use YouTube Advertising then?
When it comes to comparing Youtube vs tv advertising, and deciding which to use, businesses have a lot of options to choose from. TV advertising has been around for decades and is still a popular option. However, YouTube advertising is gaining ground due to its cost-effectiveness and potential reach.
However, it is important to note that businesses should not rely solely on YouTube advertising. The channel used to advertise depends on the budget, industry, and target audience. For example, if the target audience is over 35, TV advertising may still be a worthwhile option, as this age group still spends a lot of time watching TV.
In conclusion, there are many similarities between TV and YouTube advertising. However, the differences make YouTube Ads a better option for small businesses. Nevertheless, it is essential to carefully consider a series of things. Like the target audience, budget, and industry before deciding on a channel to advertise on. Investing in both platforms can be a useful way to measure ROI success and reiterate the message to the target audience.
We hope you found this blog interesting, and thank you for taking the time to read it,
Maria & Marta.
Contact Impress Video now
If you would like to do a TV Advert with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
