6 most important benefits of animated videos

Knowing about the benefits of animated videos is key to communicating effectively. Video is widely recognised as one of the most powerful marketing tools available to businesses today. It provides a dynamic medium through which companies can effectively communicate their messages in an engaging and efficient manner.

While there are various types of videos, one particular type that excels in capturing the attention of customers is the animated video. These captivating clips have the power to engage and sustain the interest of the target audience, making them an invaluable addition to your marketing strategy.

So, why should you consider incorporating animated videos into your marketing strategy? Let’s explore the numerous benefits they offer for your company.

Benefits of Animated Videos

1. Understanding your product or service

One of the key advantages of using animated videos is their ability to help your clients fully grasp the features and functions of your products or services.

Through the clever utilisation of images, music, voiceovers, and other elements, animation presents vital information in an attention-grabbing manner. It simplifies complex concepts, enabling you to convey your message in a manner that is easily understandable to your audience.

In fact, animated videos possess the remarkable capability to breathe life into even the most abstract ideas, making them highly versatile tools for conveying your brand’s story.

animation video types - whiteboard

2. Boosts conversion rates

Moreover, animated videos have proven to be instrumental in boosting conversion rates. These videos not only engage your audience but also inspire them to take action. Studies have revealed that embedding an animation video on your website can increase conversions by 80%.

By leveraging the visual appeal and storytelling power of animation, you can create a compelling narrative that resonates with your viewers and motivates them to make a purchase or engage with your brand further.

3. Help stand out from your competitors

In today’s competitive market, standing out from your competitors is crucial. While many companies rely on live-action videos, incorporating a blend of live-action and animated videos can help you differentiate yourself from the crowd.

Potential customers are often captivated by innovative, creative, and futuristic content, and incorporating animated videos into your marketing strategy provides an opportunity to deliver exactly that. By embracing animation, you can infuse your brand with a distinct visual identity that catches the eye and leaves a lasting impression on your target audience.

4. Animated Videos are cost-effective

When it comes to the cost-effectiveness of marketing materials, animated videos are a clear winner. Particularly for start-ups and companies with limited budgets, producing a live-action video can be a substantial financial undertaking.

Expenses such as location fees, equipment rentals, actor fees, and other production costs can quickly add up. Conversely, animated videos offer a range of options to suit various budgets.

By carefully selecting an animation style that aligns with your financial capabilities, you can create an engaging and impactful video without breaking the bank.

animated video cost
Animated video making costs

5. Ease to update

Another significant advantage of animated videos is their ease of updating. Unlike live-action videos, which often require significant resources to make changes or reshoot scenes, animated videos provide flexibility in terms of updates.

Whether you need to tweak animations, modify text, or even change the language of your video, the process is considerably simpler and more cost-effective. This ensures that your marketing message remains up to date and aligned with your evolving business needs, without being encumbered by large budgets or logistical challenges.

6. Helps ranking higher

Furthermore, animated videos can positively impact your website’s search engine rankings. Search engines like Google favor websites that feature video content, particularly animated videos. By incorporating videos on your landing pages, you can significantly improve your chances of ranking higher in search results.

This increased visibility can drive more traffic to your website and, in turn, lead to a surge in conversions. Additionally, Google’s algorithm considers the duration of time visitors spend on your website, and engaging animated videos are known to keep viewers captivated for longer periods, thus further boosting your search engine rankings.


Animated Video Production

To fully benefit from animated videos, successful marketing goes beyond their creation. A clear and engaging video is just the beginning. Developing a comprehensive distribution plan is essential for maximum impact. Craft a targeted strategy, using social media platforms like Facebook, Instagram, and YouTube to reach a wider audience. Encourage followers to share your video, collaborate with influencers, and generate excitement around your brand. Incorporate animated videos into email campaigns to boost open and click-through rates. Include captivating thumbnails or teasers to drive viewers to your website or landing page.

Optimising videos for search engines is crucial. Use relevant keywords, tags, and transcriptions to improve visibility in search results. Transcribing the script helps readers and enhances indexing by search engines, increasing your ranking potential. Regularly monitor video performance using analytics tools. Gather data on views, engagement rates, and conversions. Use this information to refine your marketing strategy and make data-driven decisions for future campaigns. Actively listen to viewer feedback and adjust videos accordingly to continually improve effectiveness.


Thank you for taking the time to read this blog post. We hope that you now have a better understanding of the benefits of animated videos, and the value they can bring to your company.



Contact Impress Video now

If you would like to do an Animated Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!