These Creative Promotional Video Approaches Will Get You Noticed
Video is one of the most powerful marketing tools, hence why different promotional videos approaches play a vital role in building a solid brand awareness and engagement. There are several types of videos, but here in this blog, we are going to focus on promotional videos. Promotional videos are used to build brand awareness and promote products and services. There are many types of promotional videos out there, we have created a list of 9 key creative promotional video approaches.
If you don’t know what promotional video idea will provide you with higher ROI (Return on Investment), try some of them and see how your target audience engages with the different approaches.
1. Teaser Videos: A Powerful Promotional Video Strategy
Teasers are short videos anticipating the release of a product. They are designed to get the viewer excited about the upcoming item and to make people talk about it and to look forward to the launch. In this video we can see how Fitbit creates hype for the launch of their Versa model in order to spark curiosity excite viewers.
2. Using Promotional Videos to Introduce New Products
Videos are the most engaging and informative way to promote your new products or services. Thus, if you are about to launch a product think about investing in video production. So Good Kombucha, a Derby-based kombucha brand, partnered with us Impress Video to produce this engaging promotional video showcasing their new three flavours. Definitely, high-quality promotional video will provide a high ROI to your video production investment.
3. Animated Promotional Videos to Simplify Complex Concepts
You can also use animation to promote your products or services. It is an illustrative and informative way to introduce them and they can help to break down complicated or abstract concepts that need simplification. In Impress Video we also do animated videos, here is an example of our work for a business named Fujitsu a business that specialises on database development.
4. Animated Promotional Videos to Simplify Complex Concepts
You may have a list of Frequently Asked Questions for each of the products or services you offer. If you want to surprise your audience, answer them on a video and, as a result, it will be more original and engaging than any other tool.
5. How-To Videos: A Valuable Promotional Video Approach
These videos are used to show people how to use the product and how they can benefit from it. Also, how-to videos are often useful so that customers perceive your business as knowledgeable. Moreover, these types of videos will lead viewers to comment and engage, which gives you an opportunity to gather direct feedback.
6. Customer Testimonials as a Trust-Building Promotional Video Strategy
Another one of the most effective promotional video approaches is leveraging customer testimonials to build trust towards the business. Ask them about their experience of working with you. There is nothing more convincing than a happy customer. A good testimonial video can increase the business’s credibility and encourage more customers to source their services, influencing purchasing decisions.
7. Team Introduction Videos for Brand Connection
As well as showing the final product also show who is involved in its production. Introduce the team and ask them about their role in the company or about what they like the most from the business. You can even add a little bit of humour to the plot. These videos help companies build brand trust and engagement.
8. Behind-the-Scenes Promotional Videos approach:
Behind the scenes clips are a great way to show people how you work. For instance, you can show: who your team is, what materials you use or how efficient your processes are. These videos provide an authenticity that humanises the brand and fosters customer trust. Here is an example of a BTS promotional video of our business, take a look to see how we made our Goodwin advert:
9. Holiday-Themed Promotional Videos, a new approach:
People like watching company videos related to festivities like Christmas, New Year’s Eve or Halloween within others. In addition, it can boost customer perception as it will build goodwill that connects them emotionally to the brand creating positive associations, positioning the business as thoughtful.
10. Approach Influencer and Celebrity Promotional Videos
You can also hire a celebrity or an influencer to promote your product or service, in this example we see Mark Hamill and Patrick Stewart (who acted in Star Wars and X-Men respectively). This is a way in which many companies use celebs, whose opinions and recommendations are trusted, to advertise and bring credibility to the brand. They believe that if the top tier actors publicise it, it must be good and of high quality.
Promote your video properly
Once produced, make sure you distribute and promote your video properly to make the most from your investment.
For instance, you can use social media platforms like Instagram, Facebook and Twitter, or post your video on YouTube, the second-largest search engine. In order to be found on this platform, you will have to optimise the surrounding video of your target keywords (use a custom thumbnail, add the video to a playlist, write a caption including the keyword, etc). In addition, you can run a video campaign or send it by email to your potential clients. Finally, you can embed the promotional video on your website or in your monthly newsletter.
After reading this blog, you may have a better understanding of the different types of promotional videos you can use to promote your products and services. We hope you found this blog interesting, and thank you for taking the time to read it.
Maria
Looking for more tips?
Check out our guide on Video Marketing Strategies.
Contact Impress Video now
If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!