Benefits of Investing in Animation for Marketing
How can animation for marketing transform your business? Without a doubt, the quality of a product is one of the main factors determining a company’s success. But equally important is an effective marketing campaign. Animation for marketing helps businesses boost their perceived value and stand out in competitive markets. To achieve this, marketing campaigns should be engaging and catch people’s attention. This is where animated content truly shines in elevating your company.
Developing animation within your company can be a game-changer. From differentiating advertising campaigns to improving in-house training, the advantages of animation are numerous. Keep reading to learn 8 ways animation for marketing can help your business in detail.
8 Ways Animation Elevates Marketing Campaigns
1. Stand Out: How Animated Videos Differentiate Your Brand
Competition in the digital marketing area is fierce. Having animated videos as part of your marketing campaigns will position your brand as creative, innovative and futuristic. Three traits that not all businesses have.
2. Increased Visibility: Animated Content’s Impact on SEO
Animation encourages users to stay on a website for longer. At the same time, Google values and promotes websites that provide content that engages and retains users on a page. Thus, having an animated video on your landing or service pages will boost your rankings and increase your organic traffic.
3. Captivating and Retaining Audience Attention
In today’s world, viewers’ attention span is shorter than ever. Almost every person spends their free time scrolling down a screen if what they are seeing is either too boring or too long. That’s why capturing potential customers’ interest is one of the biggest challenges companies face in their respective video marketing efforts.
To counteract this phenomenon, animated videos combine dynamic images, appealing music and sounds, and ingenious storytelling to keep audiences engaged from start to finish. According to a LinkedIn article from PixToon Studio, animation is rapidly gaining ground in video marketing. So great is its impact that studies show people would rather watch an animated video than a traditional live-action one. Hence, it is a fundamental tool to increase visibility for any company.
In this commercial Chipotle uses 3D animation to depict the story of a farm and how it generationally changes. By using engaging visuals and a gentle soundtrack, it is able to transmit a powerful, emotional message even without the use of dialogues.
4. Cost-Effective Marketing: The Financial Benefits of Animation
The time and money that goes into hiring live human actors can be saved by using animation. Also, animations do not age as quickly as live videos. Live videos are limited by people’s fashion and worldly changes. Especially now when we are having fast changes due to the innovation of technology, it is quite difficult for live videos to stay fresh for long. Besides, unlike live videos where you might have to re-do certain shoots, businesses can make alterations and corrections to an animation video if needed, which is made easier thanks to the implementation of AI in animation.
Live-action projects’ expenses can quickly increase due to unexpected changes or other elaborate processes. For example, there are elements that require a higher budget, such as sets, locations, props, costumes, and actors slaries. On the other hand, animated videos’ budget is more manageable, leaving more room for a broader adjustment in case of unexpected circumstances. There is an investment in software, hardware, skilled animators, etc., but animation generally is the better investment in the long run.
5. Email Marketing Enhancement: Leveraging Animated Videos
Emails with an embedded animated video can boost your website traffic by an extra 50%. Plus, just having the word “video” in your email subject boosts the click-through rate by 65%. Animations embedded in emails like custom GIFs, animated bars or carousels significantly increase engagement and improve email retention and click-through rates.
6. Enhancing Brand Identity and Recognition
Animation video production brings together characters to create stories and ideas. The use of characters helps people empathise, connect and create awareness about the message you’re trying to convey. This definitely is a way animation videos can help your business, as they create a connection with your desired client that boosts engagement and brand authority.
Branding highly depends on how relevant the company manages to stay over time. Here, animation in video marketing provides a competitive edge to reinforce brand identity, as it helps your brand become more recognisable and memorable. If you are able to find your own custom animations, trademark colours, and distinctive character designs, you’ll notice how your brand image improves.
As you can draw from the example, Duolingo’s bird has given Duolingo a strategic edge in terms of brand recognisition. Every time a consumer uses the app, they see the bird. Consequently, every time they see the bird, they associate it to Duolingo.
7. Conversion Power: How Animated Explainers Drive Sales
Animated explainer videos are powerful selling tools. They are usually created to educate or inform consumers, but by creating them, you are demonstrating that you care about your customers and that you want them to feel comfortable when interacting with your brand. This feeling may encourage many people to make a purchase. In other words, animated videos sell without being salesy.
Marketing efforts, ultimately, aim to convert viewers into final consumers. However, this is a pretty complex task to carry out. The first thing companies thing is “what si the most efficient way to convert these days?”. According to RawShorts, a recent research conducted by Unbounce shows that adding an animated explainer video to a landing page can boost conversion rates by up to 80%. The combination of storytelling, visual engagement, and precise messaging makes animation an effective tool for influencing purchasing decisions. Hence, this is where your company can capitalise on to increase sales and visibility.
8. Shareability Factor: Why Animated Videos Go Viral
Videos are the most shareable content type that exists right now. People share them, especially if they are fun, engaging and valuable, three traits that characterise most explainer videos.
9. Training Excellence: Animation’s Role in Employee Development
Professional animation videos can help you turn complex training materials into simple concepts. Using animation videos for training can simplify the training process and help attendees retain information more easily. This is even more noticeable with the introduction of Gen Zs to the workforce, having engaging and relatable animations within a training program can substantially increase its effectiveness. Overall, we can say that animation training videos are more effective than traditional methods lacking interactive elements.
10. Simplifying Complex Concepts
No matter what you are talking about in your video, animation can transform complex ideas into more digestible, intuitive pieces of information. To achieve this, companies may use visual metaphors, motion graphics, and engaging characters to translate complex concepts into simple yet captivating content for their audiences. As a result, animated explainer videos are particularly popular in more technical industries, where they really need to simplify concepts to make it understandable for everyone.
In this case study, we came up with an animated explainer video for Pugh & Sanders, who works closely with national railway agencies. They needed a bespoke animation that increased understandability in order to explain their offering. Hence, we were able to transform difficult concepts for the average person into a comprehensive and engaging video.
Our Top Projects Using Animation for Marketing
As seen before, at Impress Video, we specialise in creating all types of animated videos tailored to business needs—from 2D animations to 3D visuals. Here are two recent projects we’re proud of:
2D Animated Video Production for Workchain – Impress Video: We collaborated with Workchain to produce concise 2D animations that simplify their services for landlords and tenants.
Animated Explainer Video for Business Services: This project demonstrates how animation can simplify complex services while keeping viewers engaged.
Should I include animation in my video marketing strategy?
After reading this blog, you’ll surely have noticed that animation is more than simply an enjoyable element of video marketing – it is a strategic tool that boosts engagement, simplifies communication, reinforces branding, and generates conversions. So, regardless of what you are trying to do, either educate, promote, or inspire, we recommend that you include animation in your video marketing strategy. This way, you’ll be able to position yourself in the market, establishing your brand as a visible and important player in your sector.
Contact Impress Video now
So, are you ready to incorporate animation in your video marketing strategy? Don’t know where to start? Don’t worry, at Impress Video we got you! Thanks to the experience of our professional team, we will be able to provide you everything you need to get started in animation. This way, you’ll be able to just worry about your business while we take care of everything else. Don’t hesitate to contact us here!
