How to make the most out of a TikTok video
TikTok has increased its popularity, thus, video marketing on TikTok is a new way of advertising. Each day, this social media platform attracts over 1.5 billion users. Out of these users, 1 billion are monthly active, which represents high engagement.
Nowadays that videos are the most preferred format for consumers to get to know a product or a service, it is the best way to advertise. Furthermore, on July 2020, TikTok introduced TikTok for business, a new innovative form of attracting online sales.
What is TikTok?
TikTok is a social media platform based on videos founded in 2016. However, it became “trendy” when it merged with Musical.ly in 2018. Since then, it has come a long way.
At first, TikTok was only used for videos about dancing with a song. Nevertheless, it has become an internet site where people share culinary, cleaning, decorating ideas… and so much more.
How does it work?
It may seem difficult, but understanding and getting on the path of this platform is quite easy. TikTok’s main idea is to make videos on your own as an individual. Anyone can upload videos about different topics freely: if you have an idea, you can make it a reality.
You only need a camera or a phone, with an internet connection to then put it on the platform. Make your video (from seconds up to 10 minutes in length), and choose whether to use existing audio or a new one. Then, on your account, add it and select the public option, private, or only for followers or friends.
@preppygurlsvlogs Tutorial on how I film and edit my TikTok vlogs 🤍 #tutorial #howifilmmytiktoks #fyp #foryou #preppyvlogs #vlog #MadeWithKeurigContest ♬ Calm LoFi song(882353) – S_R
Top reasons for TikTok video marketing
1. It is a great form of marketing
Since it is a rapidly growing social media platform and it has billions of users, its marketing potential is huge. Usually, firms advertise on other social media such as Instagram or Facebook, and TikTok has not been exploited for the moment. So, competition is not harsh in this sense. Furthermore, it is a new approach to advertising, as well as more casual than other social media channels.
It can be a good way for product launches, events, advertising, or getting the audience to know your company or services. Lastly, introducing videos as well as becoming popular is easy since there is a wide range of public.
@netflix Stranger Things in the @generalmotors big game commercial! #EverybodyIn ♬ original sound – Netflix
2. Targets millions of users in just seconds
As mentioned before, TikTok has billions of internet users. Its facility to access anywhere as well as being free of charge for users, makes the public entertained and attracted to the app.
Also, a lot of videos are uploaded daily and there are millions of content creators. Its diversity and possibilities make the platform target hundreds and thousands of viewers in just seconds. Hence, if a company advertises on TikTok it will for sure reach a wide audience and target many potential customers.
3. Users can advertise your products
Relating to the numerous users just mentioned, it is also a good option for free advertisement. If users share your products and make positive reviews, people can see the video and even become viral, and they are advertising your product without realising it.
This is easily shown in the number of videos called “TikTok make me buy it”, where people show products they bought due to the app: below is an example.
@theproductpirate That last on though… 😎 #homeandliving #tiktokmademebuyit ♬ original sound – Zach Dunnett
4. TikTok influencer marketing is more effective than in any other platform
TikTok influencer marketing is also an important part of the app. Many influencers such as Charli D’Amelio or Adisson Rae, became famous with the platform and now are the ones contacted for marketing.
For example, Charli D’Amelio, the biggest TikTok creator, with 149.9M followers makes an immense impact on users. Several of the most important and well-known companies have collaborated with her and made profits from it. So, influencer marketing on this app is even bigger than in any other social media.
To sum up now is the time to start thinking about using TikTok as video marketing to attract new customers. It is the perfect way to increase engagement and conversion rates.
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