Social media videos have always been important, but in recent years they have become a necessity. Thus, if you want to grow online, start creating video content. As we supposed this is not enough incentive for you to start producing videos, here are 10 reasons why we believe you should share more visual content on your social media accounts.
8 reasons why you should share videos on social media
1. Videos are growing in popularity.
People love videos. They watch an average of 18 hours of online video per week (This was 10.5 hours in 2017). The increase in video consumption has been mainly due to the impact that the pandemic has had on our video consumption habits. Besides, according to a study carried out by wyzowl, 85% of people would like to see more videos from brands as they prefer to learn about products and services through videos rather than through images or texts.
2. Videos live longer.
Videos have greater longevity on social media than other content types. This is mainly because videos get more shares, which helps them stick around for longer.
3. Videos get more exposure.
Social media boost video content as it captures a viewer’s attention for longer. Look for example at the last features added by Instagram (e.g. IGTV and reels). Notice that all of them are video related. Besides, in social media, those posts with higher engagement rates show up more often. The posts with higher engagement rates tend to be those with video content. Therefore, the probability to be exposed to users is higher if you use video rather than images or texts.
4. You can repurpose videos across multiple platforms.
Videos may require a higher investment than a static image, but once produced, the content can be shared across multiple platforms reaching different audiences. Instagram feed videos, for example, are often the perfect format for Facebook, Facebook and Instagram Lives can be shared as an Instagram IGTV and Instagram stories can convert well as Pinterest Video Pins.
5. Videos boost sales.
According to wyzowl, most people are convinced to buy a product by watching a video. This is mainly because videos allow businesses to showcase their products or services in detail, increasing brand trust and conversions.
6. Videos show a great return on investment.
As technologies improve, there is no need to hire a videographer. You can use your smartphone to film the video and free editing tools like InShoot to edit it. This will heavily reduce your production cost, being then easier to obtain a return on investment.
7. Videos create a unique image.
Not all businesses are currently using social media marketing. Creating and sharing video content positions yourself as a technologically advanced business and allows you to outperform your competitors.
8. They boost your rankings.
Google loves videos. Therefore, if you have video content uploaded to your social media accounts (mainly YouTube, which is owned by Google), the probability to be at the top of search engines is higher.
What are the best videos for each platform?
On the one hand, Facebook is the best social media platform for longer videos. Thus, interviews, Q&A and announcements are a good fit for this platform. On the other hand, Instagram prioritises short and relevant videos over long ones, making product demos or user-generated content the best choice. Lastly, tutorials and event videos work well on Twitter.
Nonetheless, these are just recommendations. Feel free to use any video type in the social media platforms you usually use.
After reading this blog, you may better understand why it is important for your brand to start creating and sharing video content. If you would like to learn more about the subject, do not hesitate to get in touch.
Thank you for reading,
Maria.
