Why you should make Training Videos

In today’s fast-paced business environment, it is essential to keep your employees up-to-date with the latest skills and knowledge to stay competitive. Traditional training methods, such as in-person workshops and seminars, can be time-consuming and costly. Training videos offer a flexible and cost-effective solution that can be accessed by employees at any time, from anywhere.

Winning training videos not only help to improve employee skills and knowledge, but they also increase engagement and motivation. By creating training videos that are engaging and interactive, you can keep your employees interested and invested in their own development. That is why we always recommend doing this with a professional video company.

Additionally, investing in this type of employee development can improve employee retention and attract top talent, leading to a more efficient and productive workforce.

In this blog, we will guide you through the process of creating training videos, from planning and production to distribution and evaluation. We will also provide tips and best practices to help you create effective and engaging training videos that will benefit your employees and your business.

make training video - man making a training video

Training Videos 101

But what exactly are they? Training videos are a form of instructional content used to educate and train employees, customers, or other stakeholders.

They can take many different forms, such as animated explainer videos, live-action tutorials, webinars, and more. Their main goal is to provide information and instructions in an engaging and easy-to-understand format.

One of their main benefits is their flexibility. Unlike traditional training methods, such as in-person workshops and seminars, these videos can be accessed at any time and from any location. This makes it easier for employees or customers to access the information they need when they need it. They also offer a cost-effective solution for businesses that want to provide training to a large number of employees or customers.

Like it happens it happens in corporate videos, some industries need training videos more than others. These are healthcare, manufacturing, technology, and many others. For example, a healthcare facility can use them to educate new employees on proper patient care techniques. While a manufacturing company can use them to instruct employees on how to operate and maintain equipment.

Training videos can also be used to train customers on how to use a product or service. Like a technology company demonstrating how to set up and use their software.

How companies and clients can benefit

And what can we do with them? Many people believe that they are only used by major corporations that use a lot of jargon and technicalities. However, this style of well-produced video may be used by all types of businesses. So here’s a short but detailed overview of what you can accomplish using training videos.

Training your employees

This is the most typical type of training video, and it can be about product knowledge, safety procedures, and compliance. Because of them, it is no longer required for a current employee to spend extra hours training new staff.

Either for new workers who need to understand the basics of how the organization works or for existing employees who require more training to do their duties.

By providing them,  companies ensure that their workforce is up-to-date with the latest skills and knowledge. Which leads to a more efficient and productive workforce.

Increase your publicity

If you manage to create a video that answers common questions, we recommend you not only to share it with your employees but also to share it online. This way, you increase your company’s traffic and recognition, which we all know never hurts.

Increase online traffic

As mentioned above, the more interesting the content is to the public, the more likely it is for people to recognise your company. This would lead to both the website and the company’s social media channels getting a boost.

Connect and educate your audience

Creating a video solving the most common questions of your customers is also a good reason why you should make training videos. This way you show that you care about them and that you are at their service. So by doing all this you can create a stronger bond with them.

It can reduce the number of customer support calls and increasing customer satisfaction. And in fact, they can help to increase sales.

make training video - watching a training video

In conclusion, training videos are a versatile and powerful tool that both companies and clients can use to improve their operations and achieve their goals. They can be used for employee development, customer education, and as a reference tool. By utilising training videos, companies and clients can improve employee skills and knowledge, increase customer satisfaction, and achieve their business objectives. You will for sure invest a certain amount in making the video. But once you have made it, you can use it for a long time before the information becomes outdated.


We hope you found this blog interesting, and thank you for taking the time to read it,



Contact Impress Video now 

If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!